Rowley Associates

Providing a vision is one thing, getting people to believe is another. When I work clients I try and help them think differently about how they might craft a Vision that will enthuse, inspire and motivate. To help them break-out of the ‘check box approach’ – “OK we’ve got a vision what else do we have on the agenda?” I often show them the Four Freedoms developed at Ad Agency DDB. To me this exemplifies the spirit of company – creative flair and emotional connection. Take a look at the 4-Freedoms and see how DDB broke out of the tried-and-tested formula of Vision statements and did something a little different to inspire employees.