Tag Archive for ‘A New Brand World’
Do you know what people are saying about you?
Spot the link. Toyota; Tiger Woods; JetBlue; basketball superstar Kobe Bryant; Goldman Sachs; and the SEC. These are just some of the more high profile names caught up in scandals impacting their brand. In a recent edition of the Economist, the reporter Schumpeter describes the growing number of companies that spend time in ‘brand rehab’. [...]
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