http://www.rowleyassoc.com Using the art and science of psychotherapy to drive leadership and business performance Tue, 22 Jun 2010 21:00:52 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.rowleyassoc.com/2009/10/winning-hearts-and-minds-thinking-differently-about-a-vision-statement/ http://www.rowleyassoc.com/2009/10/winning-hearts-and-minds-thinking-differently-about-a-vision-statement/#comments Wed, 07 Oct 2009 13:12:52 +0000 Anna Rowley http://www.rowleyassoc.com/?p=208 Providing a vision is one thing, getting people to believe is another. When I work clients I try and help them think differently about how they might craft a Vision that will enthuse, inspire and motivate. To help them break-out of the ‘check box approach’ – “OK we’ve got a vision what else do we have on the agenda?” I often show them the Four Freedoms developed at Ad Agency DDB. To me this exemplifies the spirit of company – creative flair and emotional connection. Take a look at the 4-Freedoms and see how DDB broke out of the tried-and-tested formula of Vision statements and did something a little different to inspire employees.

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